Caleb S.
Caleb S.

A Step-by-Step Guide to Speech Writing: From Ideas to Impact

13 min read

Published on: Mar 15, 2022

Last updated on: Jul 21, 2023

Speech Writing

Get ready to conquer your fear of speech writing and become an exceptional orator! 

Whether it's for a business conference, school project, or special occasion, crafting a captivating speech can feel nerve-wracking. But fear not! 

In this blog, we'll guide you through the step-by-step process of writing a remarkable speech. From understanding your audience to mastering persuasion, we'll equip you with the tools to create a perfect speech. 

So, take a deep breath, and let's dive into the exciting world of speech writing together! 

On This Page

Speech Writing - Overview

Speech writing refers to the process of crafting a written text that is intended to be spoken and delivered as a speech.

The purpose of speech writing is to effectively communicate a message to an audience and inspire them to take action. It aims to engage, inform, and persuade listeners, leaving a lasting impact.

Basic Structure of Speech

Here's a basic outline for a speech:


a. Attention-grabbing opening: Start with a compelling statement, anecdote, question, or quote to engage the audience.
b. Greeting and introduction: Introduce yourself and establish a connection with the audience.
c.Purpose/Thesis statement: Clearly state the main objective or purpose of your speech.
d. Preview of main points: Provide a brief overview of the key points you will address in the body of your speech.


a. Main Point 1: Present your first main point, providing supporting evidence, examples, or arguments.
b. Main Point 2: Introduce your second main point, backing it up with relevant information and illustrations.
c. Main Point 3 (if applicable): Discuss an additional main point, reinforcing it with compelling details and explanations.


a. Summary of main points: Recap the key points you covered in the body of your speech.
b. Reinforce the main message: Restate the purpose and emphasize the significance of your speech.
c. Memorable closing statement: End with a powerful closing line that leaves a lasting impression on the audience.

Here is an informative video on speech writing: 

Steps to Write an Engaging Speech

In this section, we will explore the process of writing an effective speech, examining each step thoroughly to ensure its impact. 

Step 1: Understand Your Audience 

Take the time to research and understand your audience's demographics, interests, and needs. This will help you tailor your speech to their specific preferences, making it more engaging and relatable to them.

Step 2: Start With A Compelling Opening 

Capture your audience's attention from the beginning with a powerful opening. Consider using a captivating story, facts, statistics, or a thought-provoking question to hook your listeners.

Step 3: Clearly Define Your Main Message

Determine the core message or main idea you want to convey to your audience. Craft a clear and concise statement that encapsulates the essence of your speech. This will serve as a guiding point throughout your speech.

Step 4: Structure Your Speech Effectively 

Organize your speech into a logical structure with a clear introduction, body, and conclusion. Outline your main points and supporting details, ensuring a smooth flow and progression of ideas.

Step 5: Use Engaging Language And Storytelling 

Incorporate vivid and descriptive language to bring your big ideas to life. Tell relevant stories, anecdotes, or personal experiences that connect with your audience on an emotional level. This helps create a deeper engagement and resonance with your message.

Step 6: Utilize Rhetorical Devices 

Employ rhetorical devices such as metaphors, similes, alliteration, or repetition to add emphasis and impact to your speech. Rhetorical questions can make your speech more memorable and engaging.

Step 7: Include Interactive Elements 

Incorporate interactive elements such as audience participation, questions, or activities to actively engage your listeners. This promotes a sense of involvement and makes the speech more dynamic and interactive.

Step 8: Use Visuals And Props (If Applicable) 

If appropriate for your speech, utilize visuals, props, or multimedia elements to enhance engagement. Visual aids can help illustrate complex ideas, evoke emotions, or create visual interest in the audience.

Step 9: Keep It Concise And Focused

Ensure your speech is concise and focused by eliminating unnecessary details or tangents. Respect the time allotted for your speech and maintain the audience's attention by staying on track with your main points.

Step 10: End With A Memorable Conclusion 

Conclude your speech with a strong and memorable ending. Summarize your main points, restate your core message, and leave your audience with a call to action.

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Types of Speech

Here's a table outlining different types of speeches, along with their descriptions and examples:

Type of SpeechDescriptionExample
Informative SpeechProvides factual information, educates the audience, and enhances their knowledge about a specific topic."The Benefits of Regular Exercise"
Persuasive SpeechAims to convince the audience to adopt a particular viewpoint, take action, or change their beliefs or behaviors."The Importance of Recycling"
Entertaining SpeechFocuses on entertaining the audience, often through humor, storytelling, or engaging narratives."A Funny Tale from My Childhood"
Inspirational SpeechDesigned to inspire, motivate, and uplift the audience by sharing personal experiences, life lessons, or uplifting messages.

"Finding Strength in Times of Adversity"

Special Occasion SpeechDelivered during specific events like weddings, graduations, or ceremonies, with the purpose of honoring or celebrating a person, group, or occasio

"A Toast to the Newlyweds"

Debate SpeechInvolves presenting arguments, counterarguments, and rebuttals in a structured debate format to support a particular stance or position.

"Debating the Pros and Cons of Social Media"

Impromptu SpeechGiven without prior preparation, where the speaker must think on their feet and deliver a coherent speech on a given topic.

"Speaking on the Importance of Spontaneity"

Commemorative SpeechDelivered to honor and remember a specific person, group, or event, often evoking emotions and reflecting on their significance.

"Remembering the Legacy of Martin Luther King Jr."

Motivational SpeechIntended to inspire and encourage individuals to set goals, overcome challenges, and pursue personal growth and success.

"Unlocking Your Full Potential"

Acceptance SpeechDelivered when accepting an award, acknowledging recognition, expressing gratitude, and often sharing personal insights or reflections. 

"Acceptance Speech for Best Actor Award"

Demonstrative SpeechInvolves showing or demonstrating a process, activity, or concept to the audience, providing a hands-on or visual learning experience.

"How to Bake a Perfect Chocolate Cake"

Extemporaneous SpeechGiven with limited preparation time, where the speaker improvises a speech based on a given topic or prompt.

"Addressing Climate Change: Urgency and Solutions"

Keynote SpeechA high-profile speech is delivered by a prominent speaker at a conference/event to set the tone and provide insights.

"The Future of Technology: Innovations and Implications"

Expert Tip

Don’t know where to grab idea for your Impromptu Speech? This blog has plenty of impromptu speech topics to get you started!  

Good Speech Topics

Here are some great speech topics. Take a look and get inspired:

  • The Benefits of Regular Exercise
  • The Importance of Recycling
  • Effective Time Management Techniques
  • Overcoming Stage Fright
  • The Impact of Technology on Society
  • The Importance of Mental Health Awareness
  • Strategies for Conflict Resolution
  • Exploring Cultural Diversity and Inclusion
  • The Role of Volunteering in the Community
  • The Power of Positive Thinking

Expert Tip

Check out our blog for interesting and unique demonstrative speech topics!

Examples of Great Speeches by Famous Personalities

Below are examples of great speeches delivered by famous personalities. These speeches demonstrate the power of words and the ability of great speakers to inspire and motivate. Let’s take a look:

  • "I Have a Dream" by Martin Luther King Jr.:
    This iconic speech was delivered by Martin Luther King Jr. during the 1963 March on Washington for Jobs and Freedom. It is widely regarded as one of the greatest speeches in American history, advocating for racial equality and civil rights. The speech's powerful imagery and the famous refrain "I have a dream" continue to inspire people around the world.
  • "Yes We Can" by Barack Obama:
    Barack Obama delivered this memorable speech during his 2008 presidential campaign. The speech emphasized hope, unity, and the power of change. It resonated with many people and became a symbol of inspiration and optimism.
  • "The Gettysburg Address" by Abraham Lincoln:
    Given by President Abraham Lincoln in 1863 during the American Civil War, the Gettysburg Address is a short but impactful speech. Lincoln eloquently expressed the principles of freedom, equality, and the importance of preserving the Union. This speech remains one of the most significant in American history.
  • "Aim High, Dream Big" by Malala Yousafzai:
    Malala Yousafzai, a young Pakistani activist and Nobel laureate, delivered this speech at the United Nations in 2013. She passionately advocated for girls' education and spoke about the power of education to bring positive change in the world. Her courage and determination have made her a symbol of activism and empowerment.
  • "The Power of Vulnerability" by Brené Brown:
    Although not a political or historical speech, Brené Brown's TED Talk on vulnerability has resonated with millions of viewers. In her speech, she shares her personal experiences and research on vulnerability, authenticity, and human connection. The speech is widely celebrated for its honesty and relatability.

Expert Tip

Check out this blog to find fresh and captivating motivational speech topics that will leave a lasting impact.

Tips to Deliver Your Speech With Confidence 

Here are some practical tips to help you shine on stage.

  • Practice, practice, practice: Rehearse your speech multiple times to familiarize yourself with the content and flow. Practice out loud, preferably in front of a mirror or an audience.
  • Record and review: Record yourself delivering the speech and review the recording. Pay attention to your posture, gestures, facial expressions, and vocal delivery. Identify areas for improvement.
  • Be yourself: Embrace your unique personality and let it shine through your speech. Authenticity breeds confidence.
  • Imagine a friendly conversation: Picture the audience as friends or colleagues, it will set the tone to conversational.
  • Warm up your voice: Do vocal warm-up exercises to loosen up your vocal cords and ensure clear and confident speech delivery.
  • Use humor (if appropriate): Injecting humor into your speech can lighten the mood and build a connection with the audience.
  • Focus on the message, not perfection: Shift your focus from being flawless to effectively conveying your message and connecting with the audience.
  • Embrace imperfections: Remember that imperfections are natural and make you relatable. Don't let small mistakes derail your confidence.
  • Engage with friendly faces: Look for friendly faces in the audience and make eye contact with them. It creates a supportive and positive atmosphere.
  • Visualize success: Visualize yourself delivering the speech confidently and receiving a positive response from the audience. Positive visualization can boost your confidence.
  • Practice with friends or family: Practice your speech in front of friends or family members who can provide feedback and encouragement.

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Common Mistakes to Avoid When Writing a Speech

Here are some common mistakes to avoid when writing a speech:

  • Overloading the speech with excessive information.
  • Using jargon or complex language that the audience may not understand.
  • Failing to engage the audience with a captivating opening.
  • Neglecting to organize the speech with a clear structure.
  • Not considering the time limit and going over the allocated time.
  • Lacking a clear and focused message or main idea.
  • Ignoring the needs and interests of the audience.
  • Neglecting to practice and rehearse the speech adequately.
  • Relying too heavily on reading from a script or slides.
  • Failing to incorporate personal connection or emotion in the speech.

To Bring It To a Close, speech writing is an essential skill that students can develop to effectively communicate their ideas. We have covered various aspects, including understanding the audience, organizing content, and delivering with confidence. Give our AI writing tool a try to start writing your speech!

If you still need assistance, don't hesitate to reach out to for further help. 

Our professional writing service is dedicated to providing expert assistance to students. Whether you need help with speech writing or any other writing task, our team is here to lend a helping hand. 

Don't hesitate to reach out and elevate your writing skills today!

Caleb S.


Caleb S. (Education)

Caleb S. has extensive experience in writing and holds a Masters from Oxford University. He takes great satisfaction in helping students exceed their academic goals. Caleb always puts the needs of his clients first and is dedicated to providing quality service.

Caleb S. has extensive experience in writing and holds a Masters from Oxford University. He takes great satisfaction in helping students exceed their academic goals. Caleb always puts the needs of his clients first and is dedicated to providing quality service.

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